The document explains that attraction to beauty can potentially direct one’s purpose towards excellence and refinement. However, this attraction to beauty is often manipulated, with women and men being seen as no more than the means through which to satisfy material desires.
It is worth thinking more about this idea of attraction to beauty and what it means. Clearly, the way in which beauty is used in the document extends beyond the way it is so commonly used in everyday language. Our inherent attraction to beauty can cause us to search for order and meaning in the universe. Beauty can act as a standard bearer through which we can judge our own behavior. This beauty can manifest itself in how we perceive things around us. We can appreciate the beauty in nature; it can attract us to a particular form of art or to an idea.
Attraction to beauty can also be manipulated and this happens often in the media. Rather than seeking to tap into this want for beauty by presenting items that adhere to our spiritual nature, the media often seeks to satiate our material needs. This they do through presenting us with a particular conception of beauty, one based on physical properties, so that we will be driven to act in a particular manner, most often to buy a particular product or follow a certain idea.
Despite the popularity of this type of media, there are many examples from the media that portray healthier messages or that seek to point out how our sense of beauty has been distorted. Over the next few posts, we’ll explore positive and negative forms of media through various media formats.